Getting started3 min read
Which page should I use first?
New to Kwordia? Start with a question about your website or audience, then use this guide to choose a tool and make sense of your first search.
navigationdashboardmenu
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Public Knowledge Base/Guides + glossary
Knowledge Base
Find the right tool, follow the steps, and learn what your results mean. Technical terms link to plain-language glossary entries.
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Getting started
Find the right page, revisit searches, and understand your balance.
3 total
Getting started2 min read
How do I find a previous search and run it again?
Find previous research activity and its cost, then decide whether you need to run a fresh search.
historyrerunsaved search
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Getting started2 min read
How do membership, usage balance, and payments work?
Understand membership, usage credit, and payment records so you can see what you are paying for.
billingusdgbp
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Page guides
Step-by-step help for the tools in Kwordia’s menus.
26 total
Page guide3 min read
How do I turn a topic into keyword ideas?
Find the phrases people might use to discover your business, and learn how to choose a useful topic from the results.
keywordsseedsuggestions
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Page guide3 min read
How do I compare demand for a list of keywords?
Compare a list of search phrases and learn what the volume, competition, and cost-per-click figures can tell you.
bulksearch volumeupload
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Page guide3 min read
How do I group keywords into possible page topics?
Organise a keyword list into possible page topics, using shared search results to suggest which phrases belong together.
clusteringcsvthreshold
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Page guide2 min read
How do I find ideas when I only know the industry?
Find possible topics by choosing an industry or category, even when you do not yet know which keyword to start with.
nichecategoryindustry
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Page guide2 min read
How do I find the keywords a page already ranks for?
Find search phrases associated with one page, and use them to understand what that page is already being found for.
page keywordsrankingdomain
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Page guide2 min read
How do I find the keywords a website already ranks for?
Explore the search phrases associated with a whole website, including the pages that appear for those searches.
top domain keywordsrankingdomain
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Page guide2 min read
How do I compare my domain with a competitor?
Compare your website with a competitor to find relevant search topics you may be missing.
competitorgapintersection
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Page guide2 min read
How do I find rising keywords for a competitor?
Look at changes in demand for a website’s keywords to spot seasonal subjects and growing interest.
competitor trendsmomentumvelocity
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Page guide2 min read
How do I see what ranks for a keyword?
Inspect the pages and result features appearing for a search phrase before deciding what to create.
serp analysissearch resultsintent
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Page guide2 min read
How do I review links pointing to a site or page?
See which pages link to a website and use those links to investigate its online visibility.
backlinksreferring domainsanchor text
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Page guide2 min read
How do I inspect a local business and its reviews?
Find local business listings and review the information and customer feedback available for them.
local seoreviewsgoogle maps
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Page guide2 min read
How do I research Amazon and Google Shopping products?
Explore Amazon products or Google Shopping results to understand what shoppers are being shown.
amazonasinproduct search
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Page guide2 min read
How do I check a ranking and set up repeated checks?
Check where a website appears for a keyword, or schedule regular checks to follow changes over time.
rank trackerdailyweekly
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Page guide2 min read
How do I investigate a page’s technical issues?
Review one webpage for technical and content issues, then investigate the findings that matter most.
deep auditpage auditmobile
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Page guide2 min read
How do I connect Google and see my site’s performance?
Connect Google Search Console to review how your own website performs in Google Search.
search consolemy site insightsgsc
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Page guide2 min read
How do I use AI strategy and visibility reports?
Get suggestions for improving your content, or explore the separate reports on visibility in AI search.
ai seoai visibilityllm
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Page guide2 min read
How do I find websites using a particular technology?
Find websites using a particular technology and review them as possible business prospects.
lead findertechnologyshopify
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Page guide2 min read
How do I explore the audience for a keyword?
Explore estimated audience characteristics for a keyword to help shape questions about your readers.
audience insightsdemographicsage
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Page guide2 min read
How do I check social engagement for a page?
Look up available social engagement information for a webpage and see where it has attracted attention.
social explorersocial contentreddit
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Page guide2 min read
How do I investigate mentions of a brand?
Find mentions of a brand or topic and read the surrounding context before assessing the response.
brand intelligencementionscitations
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Page guide2 min read
How do I find rising topics in my recent research?
Revisit topics from your own research history and investigate which ones may deserve attention now.
trending opportunitieshistoryhot
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Page guide2 min read
How do I compare global and local keyword demand?
Explore estimated search and browsing activity for a list of keywords, with a closer look at individual phrases.
clickstream explorerglobaltarget market
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Page guide2 min read
How do I compare interest in topics over time?
Compare changes in interest in search topics over time, including seasonal patterns.
trendsgoogle trendsseasonality
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Page guide2 min read
How do I compare demand across sources and regions?
Compare up to five topics and explore how interest varies across time and regions.
market pulseregional interestweb
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Page guide2 min read
How do I research an app and its keywords?
Explore app details and store search results to understand how people might discover an app.
app store optimizationiosandroid
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Page guide2 min read
How do I research YouTube results or check a video?
Investigate YouTube search results, check a video for a keyword, or look up information about a video.
youtube seovideorank tracker
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SEO glossary
Understand the terms in your results, with examples and a next step.
26 total
Glossary1 min read
CTR: what does this term mean?
CTR stands for click-through rate.
CTRclick-through rate
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Glossary1 min read
LLM: what does this term mean?
LLM stands for large language model.
LLMLLMslarge language model
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Glossary1 min read
SERP: what does this term mean?
SERP stands for search engine results page.
SERPSERPssearch engine results page
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Glossary1 min read
ASO: what does this term mean?
ASO stands for app store optimization.
ASO
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Glossary1 min read
GSC: what does this term mean?
GSC is a common abbreviation for Google Search Console, Google’s service for website owners to investigate their site’s presence in Google Search.
GSC
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Glossary1 min read
CPC: what does this term mean?
CPC stands for cost per click.
CPCcost per click
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Glossary1 min read
Clickstream data: what does this term mean?
Clickstream data comes from observations of browsing and search activity.
clickstream dataclickstream
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Glossary1 min read
Indexing: what does this term mean?
Indexing is the process through which a search engine analyses a page and stores information about it for possible use in search results.
indexingindexedcrawl
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Glossary1 min read
Canonical URL: what does this term mean?
A canonical URL is the address chosen to represent a group of duplicate or very similar pages.
canonical URLcanonical URLscanonical
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Glossary1 min read
Search intent: what does this term mean?
Search intent is the need behind a search phrase.
search intentintent
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Glossary1 min read
Impressions: what does this term mean?
In a search-performance report, impressions record appearances of a result in search.
impressionsimpression
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Glossary1 min read
Keyword difficulty: what does this term mean?
Keyword difficulty is an estimate of how competitive it may be to achieve an unpaid ranking for a search phrase.
keyword difficulty
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Glossary1 min read
Referring domains: what does this term mean?
Referring domains are the distinct websites that link to a target website or page.
referring domainsreferring domain
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Glossary1 min read
Anchor text: what does this term mean?
Anchor text is the visible wording of a link.
anchor text
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Glossary1 min read
ASIN: what does this term mean?
ASIN stands for Amazon Standard Identification Number.
ASINASINs
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Glossary1 min read
CMS: what does this term mean?
CMS stands for content management system.
CMS
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Glossary1 min read
Organic results: what does this term mean?
Organic results are unpaid listings in a search engine’s results.
organic resultsorganic resultorganic ranking
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Glossary1 min read
Search volume: what does this term mean?
Search volume is an estimate of how often a phrase is searched within a particular market and period.
search volumesearch-volume
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Glossary1 min read
Sentiment and connotation: what does this term mean?
Sentiment describes the tone of a piece of language, often labelled positive, negative, or neutral.
sentimentconnotation
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Glossary1 min read
Backlink: what does this term mean?
A backlink is a link from another website to your website or one of its pages.
backlinkbacklinks
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Glossary1 min read
Domain and URL: what does this term mean?
A domain is a website name, such as example.com.
domaindomainsURL
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Glossary1 min read
Seed keyword: what does this term mean?
A seed keyword is the starting phrase you give a research tool so it can suggest related ideas.
seed keywordseed phraseseed
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Glossary1 min read
Long-tail keyword: what does this term mean?
A long-tail keyword describes a more specific search need that often has lower individual search volume than a broad topic.
long taillong-taillong-tail keyword
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Glossary1 min read
Demographics: what does this term mean?
Demographics describe groups of people using characteristics such as age ranges.
demographicsdemographic
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Glossary1 min read
CSV: what does this term mean?
CSV stands for comma-separated values.
CSV
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Glossary1 min read
Estimated traffic: what does this term mean?
Estimated traffic is a calculated approximation of visits based on available information such as keywords and rankings.
estimated traffic
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