Knowledge Base/Getting started
Getting started/3 min read

Finding your way around Kwordia

New to Kwordia? Start with a question about your website or audience, then use this guide to choose a tool and make sense of your first search.

Open Finding your way around Kwordia

The tool opens in your Kwordia account. Dotted links explain terms in the glossary.

Table of contents

Before you begin

Kwordia helps you research what people search for, discover competing websites, and understand how your own pages appear in search. You do not need to learn every tool at once. It is easier to begin with one question, such as “What should I write about?” or “Can people find my website?”

After signing in, you will arrive at the dashboard. On a computer, the menus across the top contain the tools. On a phone, open the menu button to see them. You can return to the dashboard by selecting the Kwordia logo, or by using Back to dashboard from these help pages.

Using this page, step by step

  1. If you want ideas for something to write about, open the Keywords menu and choose Keyword Research. Start with a short phrase describing your product, service, or topic. For example, a shop selling walking equipment might start with “walking boots”.
  2. If you already have a list of phrases, choose Bulk Search Volume instead. This helps you compare how often people search for them. To investigate an existing website, choose Top Domain Keywords; to investigate just one page, choose Page Keywords.
  3. If you want to understand your own website’s performance, open Technical SEO and choose My Site Insights. You will need access to the site in Google Search Console. Rank Tracker is another option when your question concerns one particular search phrase.
  4. Before submitting a search, check the country and language where those options are available. Choose the audience you want to reach, which may be different from your own location. Read the usage estimate so you know what the request is expected to cost.

A worked example

Suppose you run a small gardening website and are deciding what to publish next. Start in Keyword Research with “growing tomatoes”. Pick a relevant idea from the results, then open SERP Analysis to see the pages appearing for that phrase. This gives you both a possible subject and a clearer idea of the answer readers expect.

Understanding what you see

The menus group related tools. Competitive Intel helps you investigate competitors, Trends & Audience explores interest over time, Channels contains tools for places such as YouTube and app stores, and Marketplace covers Amazon and Google Shopping.

Choose History to revisit your research activity, or Billing to review your account balance and payments. Words with dotted underlines in these guides link to a glossary explanation, so you can look up unfamiliar terms as you read.

Common questions and problems

You can read the knowledge base without signing in, but the research tools require an account. If a tool asks you to sign in, complete that step and then reopen it.

Some searches use paid data. If the page says an estimate is unavailable, that does not mean the search is free. The Billing guide explains how to check your balance and understand charges.