Search intent
Search intent is the need behind a search phrase.
Dotted links explain terms in the glossary.
What it means
Search intent is the need behind a search phrase. A person may want to learn something, find a particular website, compare choices, or buy a product. Understanding that need helps you decide what kind of page would be useful, rather than simply repeating the words of the search.
An example
How to clean walking boots asks for instructions. Buy walking boots asks for somewhere to shop. A product listing and a care guide could both mention walking boots, but they answer different questions.
How this helps you in Kwordia
Use SERP Analysis to inspect the types of pages currently appearing for a phrase. Open a few relevant results and consider what they help the reader do. This gives you evidence for choosing a page format. Some searches have mixed purposes, so there may not be a single perfect interpretation.