SERP Analysis

SERP means search engine results page: the page you see after searching. SERP Analysis helps you look beyond a keyword’s search volume and understand what people are being shown. This is a useful next step when you have a shortlist of possible topics.

Open Competitive Intel and choose SERP Analysis. Have one clear search phrase ready, such as how to clean walking boots.

1. Enter your search phrase. Choose the search engine and result type offered by the page, then set the location, language, and device to match the audience you want to understand.
2. Choose how many results to retrieve and review the estimate before running the search. A smaller set is often enough for a first look.
3. Read the result titles and website addresses. Open relevant pages to see whether they are guides, product listings, videos, or another kind of content.
4. Look at any result features shown alongside the ordinary website listings. Use the whole picture to decide what a useful answer to this search would look like.

Suppose most results for how to clean walking boots are detailed instructions. A page that only sells cleaning spray may not answer that question well. You could instead write a practical guide that explains the process and mentions suitable products where helpful.

Organic results are the unpaid website listings. Other features can take up space on the results page, so a ranking number alone does not describe everything a searcher sees.

The result is a snapshot for the chosen settings. Different locations, devices, and dates can produce different results.

If the results seem unrelated, check the phrase and market settings. A short word with several meanings may need a more specific query.

If a result type is unavailable, use a supported choice on the page. Do not interpret a failed request as an empty search results page.