Canonical URL

A canonical URL is the address chosen to represent a group of duplicate or very similar pages. Websites can indicate a preferred address to help search engines understand which version should represent the content. That preference is a signal: Google can choose a different representative. A canonical declaration does not itself send visitors to another page.

A product page might be available at a clean address and at another address containing a tracking parameter. If both show the same content, the clean address may be the preferred canonical version. Visitors can still open the other address unless a separate redirect changes that behaviour.

If an audit raises a question about duplicate pages, investigate the actual addresses and their content. Google Search Console’s URL Inspection can show the declared and Google-selected canonical information. Kwordia’s connected performance page does not currently provide that inspection report.