Competitor Trends
Look at changes in demand for a website’s keywords to spot seasonal subjects and growing interest.
The tool opens in your Kwordia account. Dotted links explain terms in the glossary.
Before you begin
Competitor Trends helps you explore how search interest changes over time for keywords associated with a website or page. This can help with planning: a subject that becomes popular every winter may need attention well before winter arrives.
Open Competitive Intel and choose Competitor Trends. Decide whether you want to explore a whole domain or one particular page before entering the address.
Using this page, step by step
- Enter the domain or page you want to investigate and choose the available market settings. Use the same scope when comparing two searches.
- Review the estimate and run the analysis. Start by reading the keyword list to understand which subjects are included.
- Use the trend information to compare changes in demand. The rising-keyword chart highlights up to five phrases across twelve months.
- Choose a phrase worth exploring and check it in Keyword Research or SERP Analysis before turning it into a content plan.
A worked example
An outdoor retailer might see interest in insulated boots rise ahead of colder months. That could help it decide when to refresh a buying guide. One sharp increase, however, could reflect an unusual event rather than a pattern that will repeat next year.
Understanding what you see
These trends describe keyword demand. They do not tell you that the website moved up or down in search rankings; use Rank Tracker for position checks.
Read several months together. A small starting value can make a percentage increase look dramatic, so consider the scale as well as the direction.
Common questions and problems
If there is little history, try a broader domain instead of a narrowly focused page. The available data may not cover every keyword.
Keep the country and time period in mind before comparing a trend with your own sales or visitor figures.