Page Keywords
Find search phrases associated with one page, and use them to understand what that page is already being found for.
The tool opens in your Kwordia account. Dotted links explain terms in the glossary.
Before you begin
Page Keywords helps you investigate a particular article, product page, or other web page. It can be useful before updating your own content, or when you want to understand what a competing page covers. The search concerns one address, rather than every page on the website.
Open Keywords and choose Page Keywords. You will need the complete page URL. The easiest way to get it is to open the page in your browser and copy its address.
Using this page, step by step
- Paste the full address into Target URL, including https:// and the part after the website name. For example, https://example.com/guides/walking-boots identifies a page; example.com alone identifies the website. Use the real address you want to investigate.
- Select the market and any other options on the form. Read the estimate and submit the search.
- Review the returned phrases and ranking information. Look for searches that match the main purpose of the page, as well as related questions it could answer more clearly.
- Choose a useful phrase and inspect it in SERP Analysis. This helps you compare the current competing pages before deciding how to improve the content.
A worked example
Suppose you have a guide to choosing walking boots. If its returned keywords include questions about sizing, that may be a reason to review how well the guide explains fit. Read the existing page first: the next improvement might be a clearer sizing section rather than a completely new article.
Understanding what you see
The list comes from the ranking information available to Kwordia’s data supplier. It is not a complete record of every search that has ever shown the page.
Any estimated traffic figure is a calculation, not a count from the website’s analytics. For your own website, My Site Insights can add Google-reported search-performance information.
Common questions and problems
If no rows appear, check that the address opens the intended page. Redirects, different page paths, or a missing part of the URL may affect which page you are checking.
Try Top Domain Keywords to see whether information is available for the wider website. A new or rarely found page may have little recorded data.